Students majoring or minoring in Entrepreneurship will develop an understanding of how a business enterprise is conceived, launched, and sustained. The curriculum teaches students how to identify viable business opportunities and explores how such opportunities are transformed into new ventures. Additional, emphasis is placed on how entrepreneurial ventures successfully compete for financial resources, successfully identify and reach their target markets, and successfully establish business processes, systems, and controls to manage small and growth-oriented ventures.

A key feature of the Entrepreneurship major is the Sophomore Experience in which student teams create micro-businesses and actually run them during their sophomore year. This experience is directed through the Crotty Center for Entrepreneurial Leadership and includes seminars with faculty and entrepreneurs who work with students to develop the essential knowledge, skills, and abilities for successfully running a micro business. Another key feature is the senior seminar in which students either (a) write a complete business plan for a viable business that they are considering launching after graduation; (b)or work as consultants with an entrepreneur to solve an actual problem within an existing entrepreneurial business.